Let the Phone Wars Begin!
Virgin Mobile, the embattled MVNO carrier, fired a shot right across the bow of the major carriers today with the announcement of a new unlimited calling plan for just $79.99 per month. The new rate will be available on July 1st. This is a big drop from their previous $100 for 1000 minute plan (with free nights and weekends).
Sprint offers an unlimited plan for $89.99 (which includes free messaging) and Verizon Wireless has a $99.99 monthly plan. The economy is tightening and wireless sales are off from last years pace. Lower priced plans and phones might keep customers flowing into stores, but will lower cost rate plans hurt the bottom line?
It will be interesting to watch how the industry reacts to the iPhone 2.0 launch in July.
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