Facebook Initiates “Pay to Promote Post” Feature

Facebook users can now pay a small fee to insure that their posts on the social network are more visible to viewers. Facebook began testing the new pay-to-promote feature recently.

Currently, the tests are available and being carried out by New Zealand Facebook users.

The goal is to see if users are willing to pay for their information to be shared.

Facebook says it has been testing new features across the site to see the different methods people were interested in using to share with their friends.

Payments to highlight or promote posts could be paid through credit card or PayPal. Charges range from 25p to £1.25 (or $2). Currently, the tests are only exclusive to New Zealand, and Facebook has no plans to try it in other territories.

Facebook has been focused on growing in revenue and finding ways to make money. It recently announced its plans to include ads in its mobile app. The company has more than 425 million mobile app users, but it is not making any revenue off those interactions.

 

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