Although the new BlackBerry 10 smartphones won’t be available in the U.S. until March, sales in Canada and the UK are looking promising. As the first of the smartphones running the BB10 operating system to hit the market, everyone’s watching to see how the Z10 performs. So far, sales are off to a good start, with BlackBerry, formerly known as Research in Motion, reporting that the launches of the Z10 have been the best handset debuts it has ever had in Canada and the UK.
While BlackBerry was never going to generate the same fervor as Apple’s launch events, Jeffries & Co. analyst group reported strong sales in the UK and there were even incidents of people lining up for the device. Some vendors saw their stock sell-out, though it appears that may at least be partly due to limited supply rather than high demand.
It’s a good start for BlackBerry coming off last week’s successful launch of the new smartphones. Still, the company has a long way to go to win back the numerous customers who have jumped ship to Apple or Android phones. Outside of the dubious value of the BlackBerry brand name, the phones still lack something to differentiate them from competitors. BlackBerry also faces the challenge of making sure the initial burst of interest doesn’t dissipate by the March U.S. launch date.