Twitter has taken a step into providing more locally relevant data to users with the purchase of Spindle. Spindle previously produced an iPhone app that sifted through information from social networks such as Twitter and Facebook and alerted users to events and deals in the immediate vicinity.
“We’ve spent the past two and a half years building a product that helps you answer the question: ‘What’s happening nearby right now?’ Every time we’ve experimented and looked beyond local discovery, we’ve been amazed by the breadth and quality of content shared on Twitter. By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what’s happening around you,” the company said in a blog post.
As the amount of information on social networks continues to grow at a staggering rate, companies are looking for ways of managing and presenting that data in a manner that people can use. Facebook’s Graph Search was one such attempt and Spindle seems like a similar effort to harness the raw data into a useful form.
The Spindle app is no longer available for download and Twitter will be shutting down the service. That means that the existing Spindle won’t simply be incorporated into Twitter. However, the Spindle team will be joining the Twitter team in San Francisco and will likely be working on a similar tool for Twitter which sorts through tweets to locate local points of interest.
The terms of the acquisition were not disclosed.