The wait is almost over for Sprint customers who have been holding out for the BlackBerry Q10. Sprint announced that the QWERTY keyboard-equipped smartphone will go on sale this Friday, August 30, at a price of $199.99 with the standard two year contract. Although the Q10 has been available from AT&T, Verizon, and T-Mobile since June, Sprint is promoting its unlimited plan as an advantage over its rivals.
“Our customers have anxiously awaited the arrival of the BlackBerry Q10 smartphone,” David Owens, Vice President of Product Development at Sprint, said in a press release. “Its best-in-class physical keyboard, productivity features, enhanced security capabilities and apps make it easy to be productive at work and connected to friends and family after hours. With the Sprint Unlimited, My Way and My All-in rate plans, our customers will be able to use the BlackBerry Q10 smartphone as it was intended, without worrying about silly data caps or overages.”
Despite Owens enthusiastic pitch, it’s unclear how much of a market there is for the new BlackBerry phone. The company has seen lower than expected sales on its BB10 smartphones, which include the Q10 and the touchscreen Z10, and recently said that it was looking into options such as going private or possibly selling the company. Whatever happens, BlackBerry still needs to sell some phones and having Sprint offer the Q10 can only help in that area.