Yahoo Beats Google in Web Traffic for July

These days, it’s easy to think that the Internet begins and ends with Google, which is why it comes as a surprise to hear that Yahoo beat out the web giant in traffic last month. A report from comScore shows that Yahoo topped the chart for unique U.S. visitors in July, beating out previous leader Google for the first time since 2011. Yahoo had 196,564,000 visitors for the month, while Google fell to second place with 192,251,000.

It’s not a huge gap, but it’s definitely something to celebrate for Yahoo and CEO Marissa Mayer. Mayer has been working on rebuilding the company’s presence with a number of strategic acquisitions. Interestingly, Yahoo’s biggest purchase, the blogging service Tumblr, was not included in the numbers. Tumblr was separately ranked and came in at 28th place with 38,367,000 unique visitors.

However, it’s important to remember that these rankings are quite fluid and a Yahoo victory now doesn’t guarantee success next month. The numbers also do not include visitors using mobile devices. Mobile numbers are definitely in Google’s favor due to a strong presence on phones driven by its Android operating system, so a multi-platform report will likely show Google back on top. Still, comScore’s report is an indication that Yahoo’s strategy is working and the company has no intention of being left behind in the past.

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