Apple Shows off New iPad Air

Last month Apple revealed its new iPhones and now it’s following up with the unveiling of the latest iteration of its iPad tablet. The next generation will be known as the iPad Air and follows the trend of upgrades being thinner, lighter, and more powerful. At only 7.5mm thick, 20% thinner than the fourth generation iPad, and with a weight of just one pound, the device certainly lives up to its name.

Though the iPad Air has slimmed down from previous models, the hardware inside continues to pack a punch. Aside from the 9.7-inch Retina Display screen, the device also includes the A7 processor and M7 motion coprocessor used in the iPhone 5S to boost speed and performance. It also features a 5-megapixel iSight camera and FaceTime HD front-facing camera, along with a battery life of 10 hours.

Customers looking to coordinate with their new iPhone may be out of luck as the iPad Air is not available in gold and color choices are limited to space gray and black or silver and white options. The tablet will ship out on November 1, with pricing starting at $499 for the 16GB Wi-Fi version.

The announcement was made as part of a larger Apple event that focused on several products, though the iPad stole the show. Apple CEO Tim Cook took the stage to celebrate a total of 170 million iPads sold and 475,000 iPad apps available on the Apple App Store. Cook also said that iPad usage makes up 81% of all tablet usage.

Other iPad news includes the reveal of a new iPad Mini with a Retina Display that is set to launch in early November. The older Mini will be sticking around with a price cut to $299, while the ancient (by technology standards) iPad 2 will also continue to be offered at $399.

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